Felicia Cramer
Vision · Branding · Storytelling · ÁI · Websites · Project Films · Events
Business Consulting
I don’t create copies. I make visible what makes people, businesses
and visions unique.
„Some projects start with a business plan.
Others with a coffee and a good idea.“
Are you looking to…
· turn an idea into a viable business or develop a clear market position?
· figure out together what makes sense for you — considering costs and benefits, market, target audience and niche?
· work with five different people for strategy, branding, website, film, AI, social media and content?
· build step by step instead of having to invest a large sum right from the start — and only add further services when you actually need them?
· someone who keeps an eye on your business, your communication and your growth while you focus on what you do best?
· support not only when you’re getting started, but also afterwards — from new ideas and content to the ongoing management of your website and social media channels?
· someone by your side who thinks with you, develops and gets things done — someone you can bounce ideas off, explore them further and help them grow with?
· someone who asks the right questions before selling you the answers?
How I work
No ready-made templates. No one-size-fits-all solutions. Instead,
I work together with you.
I listen. I think with you. And if you want me to, I take care of the rest.
You don’t need to be a copywriter or a designer.
Just tell me who you are. What matters to you. What you want to achieve. From there, we develop an idea that truly fits you.
Why this matters
A beautiful website alone doesn’t make a successful business.
In almost every industry today, there are countless offers — cheap, expensive, local, international and increasingly AI-generated. Being interchangeable has therefore become more expensive.
Before we talk about colours, fonts or effects, something else interests me:
Where do you want to go?
Who do you want to choose you?
Why you?
And what does your business really need to get there — and what doesn’t it need?
I don’t think only in terms of design. I think with you about positioning, market, target audience, opportunities and change. Sometimes that means developing something new. Sometimes it means making a good idea clearer. And sometimes it means deliberately deciding not to do something.
Because good design shouldn’t just look good.
It should work for your business.
„Judgement. Positioning. Ideas. Personality. Context.
And the question: What actually makes sense here?”
How I know my work has succeeded
Maybe you want your presence to feel calm, clear and elegant.
Maybe you want movement, powerful effects and a real
wow moment.
Maybe you want your story to move people.
Maybe you want your product to inspire.
Because a website shouldn’t show how I would design it.
It should show who you are.
„One point of contact who understands the bigger picture and can grow with your business.“
We start with what makes sense and is financially manageable right now. You pay for that service.
As your business grows or you’re ready to take the next step, we build from there.
Goals & Style
Goal Philosophy
Results instead of busywork. In the end, what matters isn’t how much we’ve produced, but what it actually does for you and your business.
Building instead of simply delivering. I don’t just want to complete an assignment. I want to develop something that can grow, evolve and move forward with your business.
The bigger picture instead of isolated measures. A website, a film or a social media post never stands alone for me. I think about how everything works together and contributes to the same goal.
Partnership instead of handover. You know your business. I bring my perspective, my ideas and what I can contribute. For me, the best results happen when the two come together.
Style Philosophy
Modern or timeless. I develop the presence that fits you, your project and your goals.
Subtle or spectacular. I don’t work according to my own favourite style. I meet you exactly where you are.
Elegant or bold. Design can have personality — but it has to be yours, not mine.
Minimalist or full of movement. The style doesn’t follow a trend. It follows what we want to communicate and achieve.
The First Step
We start with a no-obligation conversation.
You don’t need to book anything or make a decision yet.
We get to know each other, talk about your idea and find out whether we’re a good fit.
The Vision
I believe in businesses that are not created because someone copies a trend, but because someone has an idea they truly believe in.
And I believe that good ideas shouldn’t fail simply because, in the beginning, there isn’t enough money for five agencies, ten specialists and a huge marketing budget.
You can start small. You can experiment. You can learn, adapt and keep building. An idea becomes a presence. A presence becomes a brand. And from those first customers, a business can grow.
I don’t just want to create something for people. I want to help them build something.